Marketing Perspectives

The primary purpose to start this blog is to share the perspectives on various aspects of Marketing. Influence wielded by our mentors on our thinking process would be difficult to subdue, though utter care would be taken to avoid plagiarism.

Let’s start with the core questions. What is marketing?

I would like to quote one of our Prof who perhaps has provided with the oversimplified yet unassailable definition. It goes like this

Marketing is:

Reason to Try

Strong reason to Buy

Compelling reason to Stay

I will not do the anatomy of these legendary lines but would rather like to add that Marketing is about what you think is right and should be done to sustain and grow your business. It is about having perspectives, ideas and believing in them. It is about making yourself comfortable with uncertainties, conflicting idea, areas of grey. But at the same time it is just not about options it is about compulsions. I must add that one can have more than one compulsion to pursue at the same time.

Lots of work has been done in the field of Marketing. Every second there is a new survey on every possible topic and claims what not. It is good to learn from the existing knowledge base but one should not be obsessive about them. No doubt, adding a Mackinsey survey in your report adds substance to it but one should rely more on his observation rather than anything else.

Without iota of doubt one can make out that I have done lots of preaching in the last paragraph. But I told you… it’s about perspectives ;)…